Get Your Press Release Distributed By A Better Press Agency
You invest a lot in marketing and advertising. But are you aware of how good press relations affect the success of your company? One of the classic PR methods is the press release. Let us help you to create a successful press release that generates attention and reaches thousands of your readers.
The Press Release At A Glance – This Is What You Should Know!
Do you want more media attention for your company? Press releases help to draw your target audience’s attention to you. This is what distinguishes a press release:
What Is A Press Release?
With a press release, you inform media representatives about news concerning your company. If they are interested, they can publish the text directly or use it as a source of information for their own articles.
Who Is A Press Release Aimed At?
Press releases are aimed at journalists, bloggers or other influencers and ultimately the people you want to reach. They should become aware of your company and ideally report on it that resulted in a bigger audience covered.
Which Occasions Are Perfect For Your Press Release?
A press release is not an advertising text, but should be published as an editorial contribution or at least form the basis for it. You should therefore write a press release in a factual and neutral style.
For a press release, there must be a specific occasion that also has news value for the media. A simple company portrait without any special news will hardly be published by any newspaper as an editorial article. Journalists regularly receive a large number of press releases, in the case of large media it is several hundred a day. Therefore, your press release must offer something special.
The following typical occasions provide you with some ideas for your press release, some of which are particularly applicable to founders. An example explains what is meant in each case:
- New product (or service) with high relevance for the general public: This applies to the example given above about the new recycling method for composite films.
- Exceptional product (or service): A music school specifically for seniors is not an everyday business model.
- Special story behind the news: A manager accidentally meets young entrepreneurs on a trip and now cooperates with them.
- Relation to a current issue: A very hot summer can be the occasion for a sun protection products company to introduce itself.
- New openings: It is newsworthy, especially for the local press, when a company opens a branch or a new location in the region.
- Awards: This is definitely something special. Depending on the significance of the award, publication in the regional or national press is possible.
- Events: The regional press can announce or report on an open house, for example.
The advantage of an online publication is mainly that journalists, potential customers and other interested parties can also find your company via Internet search. That is why you should attach importance to search engine optimization in your press releases.
What Should You Pay Attention To When Writing?
Your information must be newsworthy to journalists. It should be about something new, unusual, and important for the general public or about prominent people.
To avoid subjectivity, write it in the third person, i.e. without addressing the reader directly (you) and not from the company’s point of view (we). You can only deviate from this rule in the case of the abbreviation, as this will not be published. Avoid judgmental statements and an overly positive description of the company.
The Structure Of A Press Release
When writing a press release, follow the usual structure. This way, journalists can quickly grasp what the text is about and from which company it comes. (Press release writing service)
Headline
The quality of the headline determines whether media representatives read your press release at all. The headline must be short and to the point. The recommended length is about 50 characters. At the same time, the headline must not come across as promotional under any circumstances. It should indeed arouse interest in your press release, but not with lurid wording.
It is not easy to summarize the content of a text in just a few words. While writing a press release, you deal with the topic more intensively. That is why it has proven useful to formulate the headline at the end.
Subtitle
Since the headline must not be too long, there is not always room for all the important information in it. You can supplement it with a subtitle of similar length. Here, too, concentrate only on the essentials. The aim is to enable the addressee to quickly grasp the content of your press release.
The subtitle is an optional part of your press release. If the headline needs no explanation or if your article is shorter than half an A4 page, do without it.
First Paragraph
The first paragraph is about 20 to 50 words and contains the most important information. It should be meaningful enough, even without the rest of the article, for journalists to publish it as a short news item as an alternative to the full press release. Ideally, it will spark interest in more information.
Use the W-questions (What, When, Where, etc.) as a guide when writing the first paragraph of a press release. But also pay attention to news relevance. This means that what is special and newsworthy must already be expressed in this short text.
The Following Paragraphs
The following text, also called body, explain the subject in more detail. Assuming a total word count of 400 words that leaves about 250 to 300 words for this section. Divide this text into paragraphs that make sense.
Explain the topic by providing background information of interest to the target audience. It should be explained in a way that is understandable to lay people. It is especially important to point out what problems it can solve. Plans for the future and the expected impact on the business location and labor market can also be topics.
Binder And Contact Information
Binder is a block of text containing the most important information about the company that you include unchanged in every press release. It comprises about 50 to 100 words. This allows journalists to quickly identify what type of company it is. Link to your website at the end.
Have A Press Release Written By The Professionals
You don’t want to write your press release yourself or you don’t have the time? Then you can also hire our professionals to do it for you. We have specialized PR writers, which usually offer comprehensive packages for you. You can rely on the experts for writing and distributing white-labeled press releases by UBIC Solutions at affordable rates.
At UBIC Solutions, our press and content team delivers hundreds of press release stories since 2008. If you’re looking for a newsletter or press release distribution service specifically designed for search engine optimization, our press releases are the standard of excellence in bulk press release distribution .
There are other reasons to having press releases written, which can be summarized as follows:
- Professionals have experience and know how to write a press release for different audiences.
- For online publications, search engine optimization is included.
- The texts reflect how your company is perceived by external people.
Why Choose UBIC Solutions For Your Press Release?
Using content marketing is an incredible way to get your target audience’s eyes on your business. Getting yourself to be noticed in today’s world is actually pretty hard, as someone new pops up every minute offering a new idea and aiming for a new goal. At times, you may find that your ideas get pushed back because someone has a newer message. This is where you come to us.
UBIC’s aim is to give you the results you want. Using our new release and digital content marketing platform, you can post whatever you want and grab your target audience’s attention. You will have us post and market your message across the most popular social media sites such as Facebook, Google+, Twitter, YouTube and many more. Working together, our efforts will get your press release a boost in search engine rankings.
There is absolutely no charge for our services. Feel free to get ideas, tips and techniques to help you create a very effective press release. Yet, if you want to use the most up-to-date content marketing tools, you can opt for our paid plans. These will provide you with more features that will only improve your chances of being picked up by the search engines and gain greater visibility.
At UBIC Solutions, we believe in continuous improvement. In fact, we are always adding new features and updating our website to provide you with a service you can’t get anywhere else. We do our best to be the most competitive and the most efficient we can be.
How To Get Benefited From UBIC Solutions Press Release Distributions Service:
The way we make press releases is simple! You can rest assured that our news distribution service is one of the best in the industry. No matter what your announcement or news is, our service can help you share your story with your online audience.
Extensive Channels Of Distribution
We will send your press release across thousands of websites, news outlets, blogs, forums, social media sites (Facebook, Twitter, and Instagram) and in major search engines (Yahoo, Bing, Google).
SEO Friendly Application System
You can easily publish your company profile, image, content, phone number, etc. with UBIC Solutions News Release Services. Attract online visibility across the top search engines, websites, social media, online networks and more.
Our Job Is To Make You Money
You will gain attention and visibility quickly and the entire process is done with great ease. With more impressions, the more profit your business will make.
Generate Traffic And Make Sales
We provide a great distribution channel that allows us to mass publish your news. This will increase the possibility of your website to generate more traffic. As soon as your audience sees you as a worthy business, your sales will go through the roof.
After you have a press release or announcement regarding your business, be it the availability of a product or service, any event you are sponsoring, or a topic you are promoting, we will ensure that your news is distributed to the most popular news sites, receives a higher ranking in the search engines, and gets to your audience in the fastest and easiest way possible. UBIC Solutions publishes your press release to the most popular news and media outlets.
Get Successful With Good Press Relations With Us
You’re PR and press release work has a great influence on how your company is perceived by the public. It is not classic advertising, but it is part of marketing.
Press releases are a good way to attract attention. However, pay attention to the explained specifics when you receives a press release service. This is the only way to gain the interest of your target audience.
So, whenever you have a news release or an announcement regarding your business, whether it is the availability of a product or service, an event you are sponsoring, or an issue you are promoting, we will make sure that your news is distributed to the most prominent news sites, it gets a higher ranking on the search engines and reaches your audience the quickest and easiest way possible. UBIC Solutions are committed to publish your news release at the top most News & media outlets.